Miami Swim Week – What Really Happens Here (Day 1)

Having lived in Miami a full year now, I have a new found appreciation for Swim Week. It attracts thousands of beautiful people to our small sun kissed island and it allows girls like me, who can never have enough swimsuits have something to look forward to in the upcoming year. I also have a new found respect for the designers that show here. With this year being the 10th Anniversary of Mercedes Benz Swim Week it is important to recognize what it takes to be here.

mercedes-benz-swim-10th-anniversay-miami-fashion-bloggerAs my friend Ashley Paige (swimsuit designer to the stars and one of the forces behind bringing Swim Week to Miami) pointed out, the cost of showing here could be as high as 300k. Which explains why many labels skip the catwalk and aim for the racks. Try, remembering that next time you’re temped to criticize something at one of these shows. Trust me, sometimes that’s easier said than done. But since no one here is Anna Wintour, us locals know a thing or two about swimwear. Here are my highlights of what went oh-so-right this Swim Week.

Day 1:

FORD ARTISTS & Kinara Skin Care Beauty Event: This event is always so much fun. If you’re lucky enough to score an invite, you get pampered by some of the most talented people in the biz. This year the event took place aboard the “Venetian Lady” yacht. For more event photos check out #stylesavesswim.





Planet Fashion TV ‘Red Carpet Resort Presentation:” Every fashion week I like to take some time to discover new designers. Last year, I stumbled on Vega Jewelry and I’ve been a huge fan ever since. This year, I attended an event showcasing a collective of new and trending designers from around the world. From D’milikah, a swimwear line from Brazil to a Polish swim label called Karo. It’s always enlightening to see what foreign designers are drawn to.


To follow my Mercedes Benz Swim Week adventures, stay tuned for Day 2….



Vix Paula Hermanny