Riri’s certainly astonishingly beautiful enough and it is by no means her first modeling gig, but I did not see this coming. Balmain, a fashion house known for its ultra feminine form with edgy, intricate fabric designs has chosen the super star Rihanna as the new face of their Spring 2014 campaign. The ads look simple enough but it is a true artistic collaboration. Photography was done by Inez van Lamsweerde and Vinoodh Matadin, the styling by Mel Ottenberg and it was all orchestrated under the creative direction of Atelier Franck Durand. Bottom line is, the clothes are stunning but they do not make this bad girl.
I must say, I can’t wait to see the entire campaign.