Benefit Cosmetics shows off its package

They say that packaging is everything these days but it doesn’t hurt to have a stellar product to go with it. The question is, how can a brand capture our attention in 2013? We’re a jaded bunch that needs a bit of shock therapy to jolt us out of our stupor and pay attention. Well, kudos to Benefit Cosmetics for raising more than just our spirits and helping our eyelashes and some eyebrows reach new heights. Check out their suggestive ad for “They’re Real” mascara. People without a sense of humor need not partake.